Superior wellness

Superior Wellness adds two new brands to its growing portfolio

Chesterfield’s Superior Wellness has announced the launch of two new brands for 2022, both welcomed extensions to its growing brand portfolio.

The two new brands, AquaSolus and Fiji Spas, will offer improved choice, innovation and exceptional designs.

AquaSolus is Superior Wellness’ most high-end product offering in its ten-year history. The new hot tubs from this range will be marketed to prospective partners looking to expand their product offering.

Superior Wellness, the world’s fastest growing hot tub manufacturer, currently offers a wide range of hot tubs and swim spas from leading brands including Platinum Spas, Be Well, Thermals Spas and California Spas.

The two new brands were recently soft launched at SPATEX: The Pool, Spa & Wellness Show 2022. Superior Wellness proudly showcased a variety of hot tubs at the show. Six of the models displayed were completely new to the market for 2022.

AquaSolus

AquaSolus, meaning ‘health through water’ in Latin, is the essence of what users will experience with this range. The hot tubs have been developed with wellness and hydrotherapy at the forefront, offering the most premium hot tub range from the Superior Wellness portfolio yet.

The range encompasses various well sculptured models, from all seater models to models with one lounger. There are six hot tubs in total, all which are named after famous lakes from across globe.

The moulds and placements of jets have been carefully crafted to offer a world-class hydrotherapy experience. AquaSolus will help Superior Wellness and its global partner network attract a completely new target market.

Fiji Spas

Fiji Spas, the new Canadian built hot tub range from Superior Wellness, brings together quality engineering alongside industry leading materials and experienced manufacturing.

The hot tubs have been carefully designed with the end user in mind offering a selection of family orientated hot tubs that incorporate a range of benefits to suit all customer requirements. Fiji Spas encompasses various well sculptured models, from a compact single lounger to a 3-hydrotherapy pump social seater.

Graham Message, Business Development Manager at Superior Wellness, said: “It was a fantastic opportunity to launch the new brands at SPATEX this year. This was our first return since the 2020 show, and it was fantastic to return with such a strong presence.

“The response we received from prospect partners was incredibly positive. We are excited about the latest additions to our brand portfolio and are confident that both AquaSolus and Fiji Spas will offer customers across the globe improved choice and exceptional hydrotherapy.

“We welcome any new partners who are interested in partnering with Superior Wellness to reach out to us. There has never been a more exciting time to be part of the journey.”

In addition to the new brands, Platinum Spas, the long-standing flagship brand by Superior Wellness, has also launched three new hot tubs for 2022. The Marseille, Monaco and Mykonos are the latest additions to the Platinum Spas premium range. The Monaco hot tub was proudly displayed on the Superior Wellness stand at SPATEX 2022.

Superior Wellness supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

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Chesterfield’s Superior Wellness announces partnership with Canadian firm

Chesterfield based Superior Wellness has announced an official partnership with Canadian based SpaBerry Hot Tubs owned by VisionWerx Inc. to bring their SpaBerry brand to the world.

Starting in 2022 with expansion into the UK and Europe providing direct delivery of SpaBerry hot tubs to customers’ homes through SpaBerry’s unique online marketing platform.

SpaBerry has recently announced the opening of a new North American Distribution Centre located in Calgary, Alberta Canada. The partnership makes this new Distribution Centre a reality with Superior Wellness’ ability to mass manufacture and ship tens of thousands of SpaBerrys globally every year. Superior Wellness will be manufacturing and distributing SpaBerry hot tubs across the UK and Europe.

Jeff Knight, President at SpaBerry said: “In the 30 plus years I have spent in the industry I have never met or worked with a better group than Superior Wellness. Their company culture and dedication to the end user customer, their ability to build in mass quantity while keeping quality at the forefront, has made them a perfect fit for SpaBerry.”

Customers throughout the world have gone to online purchasing at unprecedented rates with 16.1% of global retail purchases happening online. Experts say that by the end of 2024 that 24% of all retail purchasing globally will happen online, amounting to a quarter of all retail purchases.

SpaBerry’s unique approach to online marketing through video/chat/text/email communications’ algorithms and the power of the Superior Wellness team at mass manufacturing capabilities, along with their organisational strengths of distribution and service makes the partnership a perfect fit. SpaBerry’s new Global Sales & Marketing Centre, a state-of-the-art Global Multilingual Internet Sales Centre, designed to operate 24 hours a day and 365 days a year is opening February 2022.

Rob Carlin, Managing Director, Superior Wellness said: “We are delighted to announce this global partnership with SpaBerry. The hot tubs are already in production and we are excited about the first customers receiving them.”

Gareth Ward, Sales Director, Superior Wellness said: “SpaBerry is a great product and we know that customers in the UK and Europe will love it. The partnership is a perfect fit as we are both focused on ensuring quality is at the forefront particularly when we are producing large quantities.”

Jeff Knight at SpaBerry said: “We believe in the culture and the drive that has been established at Superior Wellness and are extremely proud that our global expansion efforts have the support of their team.”

Superior Wellness supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

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Hot Tub Award Success for Superior Wellness

Chesterfield based Superior Wellness were successful in winning four awards at the prestigious UK Pool and Spa awards, held on 13 December 2021 in Birmingham.

The first accolade was for International Team of the Year – the team has doubled in size in the last 12 months and between them can speak six different languages. International sales account for 13% of total sales vs 3% the prior year highlighting the sheer success and growth. The team are focusing on further expansion in Europe as well as the USA, Canada, Australia and New Zealand. The After Sales and Logistics team have also created new roles to support international customers including a French speaking customer service advisor.

The second award was for Best Marketing Initiative – awarded for the Channel 5 documentary ‘Hot Tub Brits – More Bubbles Please!’ which featured Superior Wellness. The marketing team also received a Gold Award for the Superior Wellness rebrand, the 10-year anniversary campaign and the partnership with Fibromyalgia Action UK. Sarah Elphick, Head of Marketing said: “The team have transformed the marketing during the last 12 months and continue to take it to the next level. I am very proud of what we have achieved so far and excited about 2022.”

The third award was for Spa Supplier of the Year; over the past year the partner network has grown to over 200 partners. Gareth Ward, Sales Director said: “It has been an incredible year for our business and industry as a whole and we are delighted that our efforts and dedication has been recognised with this award win. A huge thank to all our partners and suppliers for their continued support.”

And last but certainly not least the evening ended with Rob Carlin, Managing Director winning the prestigious Special Achievement Award. The award marked the 10-year anniversary of Superior Wellness.

Rob Carlin said: “It has been an incredibly special year for Superior Wellness, which is why the Special Achievement Award is so fitting in this particular year. We moved into our new 130,000 sq ft head office and warehouse in March. The move coincided with the ten-year anniversary on 28 April; which was a huge milestone for the whole team.

“It is a great honour for us all to end the year with the award success, the team have been working hard all year and it’s great to see that all of their hard work has been recognised. I am extremely proud of the whole team.”

Superior Wellness also received a Gold Award for the following categories:
• UK Team of the Year
• Spa Product of the Year – Thermals Spas Hydro hot tub
• Spa Product of the Year – Platinum Spas Onyx 2021 hot tub
• Energy Efficiency Eco Award – Platinum Premium Shield
• Energy Efficiency Eco Award – Superior Wellness Head Office
• Above Ground Hot Tub Project of the Year – the Bowen Home Project

Showcasing the best examples of spa and home wellness design from across the country, the UK Pool & Spa Awards celebrated it eleventh anniversary with featured projects and products.

Winners across 30 categories were announced during the prestigious awards.

The entrants were awarded gold, silver or bronze standard in the competition covering both home and public pool and spa facilities in a contest that attracted on-line votes and votes from judges, before being scrutinised by an independent jury.

More information on the awards, including a full list of winners, can be found at www.ukpoolandspaawards.co.uk

The awards ceremony took place on Monday 13 December at the Vox, Resorts World, Birmingham.

Superior Wellness supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

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Pupils visit Superior Wellness as part of Made in Chesterfield tours

A group of eight students and two teachers from Springwell Community College visited the Chesterfield-based Superior Wellness headquarters as part of the Made in Chesterfield project.

Made in Chesterfield is a celebration of the manufacturing, engineering, science and technology industries and careers in the town. The campaign looks to inspire the next generation to the industry, with businesses, schools and training providers coming together to showcase the sector.

Made in Chesterfield is coordinated by Destination Chesterfield and Direct Education Business Partnership and delivered in association with the Chesterfield College Group and with support from Chesterfield Borough Council, North Derbyshire Careers Hub, MSE Hiller, United Cast Bar Ltd, and Natwest.

As part of the project, Superior Wellness offered the students a tour of the office and warehouse space, with a brief introduction from each department. A representative from each department, including those studying for an apprenticeship, explained their role and the projects they work on.

While visiting Superior Wellness, the students were offered the opportunity to look at one of the many hot tubs Superior Wellness distribute globally and ask any questions regarding the products and the business.

Carol Claydon, Head of HR at Superior Wellness, said: “The tour organised by Made in Chesterfield was a fantastic opportunity for our business. Our team members thoroughly enjoyed explaining more about the business, their roles and their work experience to the students. It was brilliant to see how inspired the students were and I think it opened their eyes to the various career opportunities available within the local area.

“The campaign is a fantastic way to inspire the next generation and hopefully showcase the different sectors and opportunities available within the local town of Chesterfield.”

More than 170 pupils from seven different schools across the Chesterfield have been benefitting from tours at several businesses across the town, including Aztec Oils, Woodhead Construction, Vistry Partnerships, CBE+, Penny Hydraulics, Superior Wellness, Morgan Sindall, Weightron Bilanciai and MSE Hiller.

Superior Wellness supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.

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Superior Wellness supports national Fibromyalgia Awareness week

As official partners of Fibromyalgia Action UK, Chesterfield’s Superior Wellness will be raising awareness and much needed funds during national Fibromyalgia Awareness week, taking place 5-12 September.

Fibromyalgia is a long-term condition that causes persistent pain all over the body.  As well as widespread pain, other symptoms will include but are not limited to fatigue and non-refreshing sleep, and brain or fibro fog.

Although there is currently no cure for fibromyalgia, there are treatments to help relieve some of the symptoms and make the condition easier to live with.  Hydrotherapy and relaxing in warm water are a great way for those suffering with the condition to find some potential respite. Routine soaks can also help relieve stress which is another that can make symptoms more intense.

The team at Superior Wellness will be holding a cake sale to raise funds and promoting the charity all week to mark the occasion. A charity team has also been set up and they are arranging a series of events throughout the year to raise further funds.

Sarah Elphick, Head of Marketing said: “We are delighted to be working closely with Fibromyalgia Action UK and supporting the national awareness week. We have a number of customers who have fibromyalgia and have told us a nice soak in a hot tub has helped them. The warm water and the hydrotherapy from the jets can make a difference.

“We hope to raise awareness of the condition through the partnership, particularly amongst young people, as many may not even know what it is.”

Last month, a team of 39 from Superior Wellness took part in Tough Mudder and raised £2,905 for the charity.

Please keep an eye on the Superior Wellness website and social media channels for the latest news and updates on the partnership and the money raised.

Superior Wellness supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 190 organisations across Chesterfield and North Derbyshire.

 

 

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Superior Wellness installs new photography studio to showcase its products

Huge progress has been made this month with the development of a brand new in-house photography studio at Chesterfield-based hot tub manufacturer, Superior Wellness.

A turntable platform has been installed, giving the company the opportunity to photograph its products at different angles, along with providing the team with the ability to take overhead images and videos.

The studio ensures Superior Wellness will be able to improve its marketing content across all platforms, including in print and online.

Sarah Elphick, Head of Marketing at Superior Wellness said: “Following our move into the new location, we now have the space to have our own in-house studio.  It is so important that we have good quality imagery and videos of all products.  This will ensure our brochures, websites and spec sheets are of a premium quality to match our products.

“A hot tub or swim spa is a big purchase and therefore our retail and trade customers want to see a full 360 video of the product or images of the product highlighting the key features.  With so many variations of colours and models with now have almost 200 products to capture.  As the hot tubs come into the warehouse we can schedule them in for a photoshoot before they get delivered to a retail customer or for one of our trade partners.

“This is an exciting step forward and will really transform our marketing here at Superior Wellness. Thank you to Tamworth based firm Spin-It, who fitted the new turntable.”

Further developments also include a complete renovation of the firm’s 10,000sq ft showroom based in Chesterfield, which will display a range of hot tubs, swim spas, accessories and a brand-new testing area once complete late summer 2021.

The company has also announced a number of new recruits in recent months, which has provided a further boost to Chesterfield’s economy and employment landscape as the town looks to continue its recovery from the covid-19 pandemic.

Superior Wellness supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.

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New Charity Partner for Superior Wellness

Europe’s largest hot tub distributor, Chesterfield-based Superior Wellness has announced a new partnership with Fibromyalgia Action UK.

From this July, Superior Wellness will be officially supporting Fibromyalgia Action UK, who are fighting for freedom from Fibromyalgia – to raise awareness and funds.

Fibromyalgia is a long-term condition that causes persistent pain all over the body. As well as widespread pain, other symptoms will include but are not limited to fatigue and non-refreshing sleep, and brain or fibro fog.

Although there is currently no cure for fibromyalgia, there are treatments to help relieve some of the symptoms and make the condition easier to live with. Hydrotherapy and relaxing in warm water are a great way for those suffering with the condition to find some potential respite. Routine soaks can also help relieve stress which is another that can make symptoms more intense.

Miami Spas, the retail division of Superior Wellness, will be donating £5 per hot tub sold from 1 July to Fibromyalgia Action UK. The company will also be offering a discount on hot tubs to all Fibromyalgia Action UK members.

Throughout the year the Superior Wellness team will be taking part in a series of charity events. The first one being Tough Mudder on 1 August where 39 team members will be taking part and all funds raised will go directly to Fibromyalgia Action UK.

Rob Carlin, Managing Director at Superior Wellness said: “We are delighted to be working closely with Fibromyalgia Action UK. My Mum suffers from it and one way for her to actually cope with the condition is a nice soak in the hot tub. The warm water and the hydrotherapy from the jets can make a difference.

“We hope to raise awareness of the condition through the partnership, particularly amongst young people, as many may not even know what it is. We will also be raising funds throughout the year with charity events starting with Tough Mudder.

“There is great synergy between our brands and we are very excited about our partnership.”

Des Quinn, Chair of Fibromyalgia Action UK said: “It’s amazing that Superior Wellness chose to donate their time and resources to help the cause of fibromyalgia awareness. We are overjoyed that they have chosen us to be their charity of the year.

“We look forward to working with them throughout the year.”

Superior Wellness, rebranded from Superior Spas in November 2020, with a purpose ‘to improve wellbeing for all’. As well as selling products that focus on wellness, the team’s wellness is also of utmost importance. There is an onsite gym, and weekly fitness classes including yoga, boxing and circuits. The team can enjoy subsidised healthy meals and a breakout room with a pool table, table tennis and table football.

Superior Wellness supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.

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Superior Wellness announces new recruits

Chesterfield’s superior Wellness has added to its growing team, with four new recruits being announced in the last month.

The company is Europe’s largest hot tub and swim spa distributor and the new team members are the latest in a long line of successes for the firm, having moved into a new 130,000 sq.ft warehouse and distribution centre earlier this year.

Tim Scott has been appointed as After Sales Manager and is managing a team of technical support advisors, customer service advisors and technicians. The team support with technical enquires, sending replacement parts to rectify customers issues and if required can provide engineer assistance with end users. Tim has over 20 years experience in the automotive retail network including Jaguar Land Rover where he was Head of After Sales.

Tim Stringer has joined the team as  PHP Developer and is working to improve the company’s CRM and automation processes amongst other projects. Tim has a wealth of experience in Laravel based systems and API Integrations.

Tim Stringer – Superior Wellness PHP Developer

George Sghendo has joined Superior Wellness as a Customer Service Advisor. George speaks fluent French to help the firm’s international partners in After Sales.

George Sghendo – Superior Wellness Customer Service Advisor

Lauren Raybould has also joined the company as a Customer Service Advisor as the After Sales team expands.

On the back of his recent appointment, Tim Scott, Aftersales Manager at Superior Wellness was quick to praise the working culture and environment within the company.

He said: “Since joining Superior Wellness I have been overwhelmed by the support from everyone including Senior Management. There is a great team ethic and a genuine family feel about the place.

“Every day I have woken up looking forward to coming to work and I haven’t had that feeling for a long time.

“The place is amazing, from sitting in the sky lounge (rooftop garden) at lunch to joining in with the team playing pool and table tennis, wellness is definitely at the heart of everything we do here, from free healthy snacks to subsidised healthy cooked meals, I haven’t gone hungry yet.

“This is genuinely the best place I have ever worked and I would recommend this place to all my family and friends.”

Superior Wellness supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.

Tim Scott – Superior Wellness Aftersales Manager

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Chesterfield’s Superior Wellness marks 10 year anniversary

Europe’s largest hot tub and swim spa distributor Superior Wellness are celebrating their 10 year anniversary today (28 April 2021). The milestone year also coincides with the recent move into the new 130,000 square foot warehouse, distribution centre and office in Chesterfield.

It all began in 2011, at the age of 23, Rob Carlin, Managing Director decided he wanted to import and sell hot tubs.  Having zero knowledge of the hot tub industry he researched the products and saw a gap in the market for entry level products to be retailed online.

Rob then moved into distribution selling the Superior Spas brand initially then creating Platinum Spas and introducing other brands to the portfolio.

Superior Wellness saw phenomenal growth in 2020 in terms of sales, revenue and team members too. This accelerated growth is one of the reasons for the move and will enable them the space to achieve their vision.

The team recently moved into their new headquarters in Chesterfield which houses the warehouse, distribution centre and office, plus one of the UK’s largest hot tub showrooms for their retail division Miami Spas.  The new location is almost the size of two football pitches and will be the largest hot tub distribution centre in the UK stocking up to 3,000 hot tubs.

Reflecting on the last ten years Rob Carlin, Managing Director said: “I am incredibly proud of how far we have come.  From the early days when I rented a small warehouse and worked from my bedroom to now moving into our new headquarters, illustrates the growth we have experienced.

“Last year we received 25,000 spa orders and currently three months into 2021 we are on a grand total of 12,000 plus spa orders received. Sales have rocketed during the pandemic.

“We have a purpose-built manufacturing facility in China to produce our Platinum Spas brand and very recently have taken over another facility.

“We have an amazing team and partner network around the world who I am eternally grateful to.”

Gareth Ward, Sales Director added: “We are also investing in marketing, technology, research, IT, product innovation and the customer experience.  We aim to go beyond expectations in all that we do.

“We could not have achieved the growth without our culture; we work as a close knit team and support each other.  Our partners work with us – as one team.  Thank you to each and every one of you.”

Over the next ten years Superior Wellness will be working towards their vision of becoming the world market leader in hot tubs and swim spas, offering a global choice of high quality products and commended for our focus on wellness and best in class customer experience.

Superior Wellness supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.

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Chesterfield’s Superior Wellness continues growth with further recruitment

Chesterfield’s Superior Wellness is showing further signs of growth, with the company announcing a number of new roles within the business.

With the recent move into a brand-new headquarters in Chesterfield and continued growth of the company, Superior Wellness is now taking on several new employees and has launched a recruitment drive.

The recruitment will  provide a further boost for the local economy and employment in the Chesterfield area, with the firm looking for people who share their ambition to be the world market leader in hot tubs and swim spas.

Superior offers a global choice of high-quality products and has been commended for their focus on wellness and best in class customer experience.

The company is hiring in a range of different roles, including a Marketing Executive, After Sales Manager, Graphic Designer, Customer Service Advisors, Technicians and Delivery Drivers plus many more.

The new headquarters based on the Chesterfield Trading Estate houses the warehouse, distribution centre and office, plus one of the UK’s largest hot tub showrooms for their retail division Miami Spas – which will open this summer.  The new location is almost the size of two football pitches and will be the largest hot tub distribution centre in the UK, stocking up to 3,000 hot tubs.

Rob Carlin, Managing Director said: “Our close-knit award-winning team has a family culture and the team are friendly, passionate and fun. There are plenty of opportunities for growth and development – we want to see our team grow.  If you are truly passionate about going beyond expectations focusing on quality, care, innovation and choice then this could be just the career you are looking for.”

The company has a strong focus on the wellness of staff, with team members able to benefit from an onsite gym, subsidised healthy meals, a games room and rooftop bar.  If you are interested in finding out more about a career at Superior Wellness, visit https://superiorwellness.co.uk/careers/

Superior Wellness supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.

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New home for Chesterfield-based Superior Wellness

Europe’s largest hot tub and swim spa distributor Superior Wellness, based in Chesterfield has purchased a new 130,000 square foot warehouse, distribution centre and office.

The move is set to spearhead the company’s plans and help it become the world market leader in hot tubs and swim spas, offering a global choice of high quality products.

The team will move into their new home in the spring, a few miles away from their current Brimington base. The size is phenomenal at 130,000 square foot and will house the warehouse, distribution centre and office, plus one of the UK’s largest hot tub showrooms for their retail division Miami Spas. The new location is almost the size of two football pitches and will be the largest hot tub distribution centre in the UK stocking up to 3,000 hot tubs.

Based centrally in the UK this will allow them to deliver products to partners and customers quicker which will increase customer satisfaction. It will enable the team to be together in one location rather than across two sites, meaning greater efficiency, improved communications as well as it being great for team culture.

It will also house training room facilities which will be used for partner and team training, in-house photographic studio and one of the UK’s largest indoor showrooms for retail and training. There will also be a focus on team wellness with an onsite Gym and Fitness Centre ‘Superior Fitness’ and team breakout areas for chill out space and relaxation or to collaborate with other teams.

The move also coincides with the 10 year anniversary of Superior Wellness which they will be celebrating in April.

Rob Carlin, Managing Director at Superior Wellness said: “I am very excited to move the whole team into our new home soon. As well as providing much needed space to store hot tubs and a larger office, I am pleased that we have been able to provide areas for the team to focus on their wellness with an onsite gym and breakout areas which will be used during lunch breaks or to collaborate with other teams. The team culture is one of the key reasons of our success and this environment will only improve it.”

Superior Wellness saw phenomenal growth in 2020 in terms of sales, revenue and team members too. This accelerated growth is one of the reasons for the move and will enable them the space to achieve their vision. They are also investing in marketing, technology, research, IT, product innovation and the customer experience. They aim to go beyond expectations in all that they do.

Superior Wellness supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.

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