A unique Chesterfield wedding content creator, which received support from a business start-up scheme has gone on to scoop a prestigious award.
The Relaxed Bride is a modern content creator service, which provides a contemporary approach towards capturing weddings and other promotional events.
Owner, Chloe Ryans-Docherty spotted a potential niche in the wedding market, and decided to launch her business with the support of the Vision Derbyshire business start-up support initiative.
She explained how the decision to launch her own business came about: “It all began when I first noticed a trend emerging in the US and Australia on TIKTOK, which sparked an idea: why not bring this concept to the UK? After further research, I discovered that while the trend was in its infancy here, there were already a few established brands offering this.
“Attending my first wedding alongside the photographer who had captured my own special day, Jo Greenfield I realized the potential to carve out a niche in the market. Since then, my journey has been nothing short of remarkable, surpassing my expectations in terms of growth and impact.
“What sets me apart from other wedding content creators is my subtle approach. While many rely heavily on social media trends and transitions, I much prefer to remain behind the scenes, capturing the raw, authentic moments that unfold between the scripted ones on my iPhone.
Chloe said the support she received from Vision Derbyshire played a key role in launching and growing the business: “The support and guidance I’ve received from Vision Derbyshire over the past six months have been invaluable. Initially recommended to me by a friend and fellow wedding supplier, the program has been instrumental in helping me navigate the journey of starting my own business.
“With no prior experience in entrepreneurship, I needed direction, and Sara Martin from Vision Derbyshire has been amazing. Patiently guiding me through essential aspects and breaking down complex concepts, Sara helped me create a cash-flow plan that I could comprehend and follow for future — considering maths was never my forte in school!”
Since going from strength-to-strength, The Relaxed Bride has recieved a videography award from the Hitched Wedding Awards. The business had been on the Hitched directory, and the organisation recognised Chloe’s business following a long list of positive reviews.
Chloe added: “Little did I know that these reviews were being closely monitored by Hitched themselves. It came as a complete surprise when, in February, I was honoured with an award from them. This award has reaffirmed my commitment to providing exceptional service and fuelled my passion even further!”
The Relaxed Bride has also been recognised with a ‘Best International Innovator’ award for the inaugural 2024 Loverly List – another scheme aimed at recognising top businesses in the wedding sector.
Speaking about running her business in Chesterfield, Chloe commented: “Chesterfield is a small town but holds a unique advantage with access to nearby cities like Derby, Sheffield, and Nottingham, all within an hour’s reach. Despite its size, Chesterfield has always been my home, and I can’t imagine ever leaving. I’ve always been a homebody at heart.
“I have worked with so many talented wedding suppliers right here in Chesterfield, what’s even more exciting has been the hidden gems of wedding venues that I never knew existed around me!
“To anyone considering starting a business in the area, my advice is simple: just go for it! Chesterfield has seen significant development recently, with numerous new office spaces springing up in the town centre. It’s about taking that leap of faith and trusting in your vision!
Find out more about The Relaxed Bride on the Hitched website here or at https://www.the-relaxedbride.com/
Find out more about locating your business in Chesterfield here, and for more information on support available to local organisations, go to: https://www.chesterfield.co.uk/business/business-support/
