Visit Peak District and Derbyshire

Partnership to encourage more car-free journeys into the Peak District

Visit Peak District & Derbyshire has announced a new Strategic Partnership with bus operator Stagecoach as part of its ongoing mission to encourage visitors to go ‘car-free’ when visiting the destination.

The organisations will work together to highlight the benefits of travelling by bus and promote car-free days out – giving visitors a practical way to save money, reduce their carbon footprint, and do their bit to protect local landscapes at the same time.

Visit Peak District & Derbyshire’s Strategic Partners are an influential network of key tourism-related businesses who share its core aims to grow the value of the area’s visitor economy and build a brighter, more sustainable future.

Through the new Strategic Partnership, Stagecoach is highlighting its commitment to working alongside the destination’s official Local Visitor Economy Partnership (LVEP) to champion the long-term success of the area’s tourism industry and the communities it supports.

Stagecoach is Britain’s largest bus operator and its network incorporates some of the most popular visitor spots in the Peak District and Derbyshire. Local services include the recently-extended X17 which runs from Barnsley to Wirksworth via Sheffield, Chesterfield and Matlock, and the 65 which runs from Sheffield to Buxton via Tideswell – and is often called ‘one of the most scenic bus routes in Britain’.

Stagecoach also operates the Peak Sightseer hop-on, hop-off service which connects the historic market towns of Bakewell and Chesterfield with key tourist attractions including Chatsworth and Hassop Station for visiting the Monsal Trail.

The Strategic Partnership strengthens Visit Peak District & Derbyshire’s long-term mission to encourage more visitors to choose sustainable transport methods, and the organisations will work together to produce ‘car-free’ content and itineraries that encourage both tourists and residents to enjoy all the area has to offer without increasing pollution and congestion in towns, villages and the countryside.

The news follows the launch of Visit Peak District & Derbyshire’s Sustainable Tourism Action Plan, which has been produced in partnership with local stakeholders including the Peak District National Park Authority and the National Forest and sets out the destination’s vision to lead the way in green tourism, active travel and transport connectivity.

Tourism contributed £2.59bn to the Peak District and Derbyshire’s economy in 2022, supporting thousands of jobs and driving prosperity in local communities.

Matt Kitchin, Managing Director of Stagecoach Yorkshire, says: “We are really excited to be partnering with Visit Peak District & Derbyshire to promote bus travel to the fantastic tourist attractions in the area, reducing the pressure caused by cars and congestion on the local environment.

“Buses in our network such as the Peak Sightseer open top bus, the X17 and the 65 make visiting the Peak District more accessible and affordable and have proven to boost the local economy through an increased number of tourists.

“We look forward to working with the team at Visit Peak District & Derbyshire to encourage more people to opt for sustainable methods of travel and enjoy a car-free day out in the countryside.”

Jo Dilley, Managing Director of Visit Peak District & Derbyshire, says: “We are delighted to announce our Strategic Partnership with Stagecoach, a company that shares our commitment to encouraging car-free travel for visitors and residents alike.

“Our Strategic Partners are a core network of organisations who want to support us in our role as one of England’s leading LVEPs, growing the value of the county’s tourism sector in a sustainable way.

“Stagecoach’s buses offer an easy and accessible way to reach and enjoy the historic landmarks of our destination and the glorious scenery of Britain’s original National Park. As well as supporting the strategic aims highlighted in our Sustainable Tourism Action Plan, partnerships such as this will help to lessen the impact of cars on fragile locations, reducing congestion and pollution and helping us develop more sustainable travel choices for those who live, work and visit here.”

Stagecoach joins existing Strategic Partners Northern, Breedon Group, the Institute of Quarrying and Severn Trent.

Businesses interested in becoming a Strategic Partner of Visit Peak District & Derbyshire should contact Lisa Woolhouse, Membership & Sales Manager, at lisa.woolhouse@visitpeakdistrict.com.

Details of Stagecoach services across the Peak District and Derbyshire can be found at: www.stagecoachbus.com.

Chesterfield is the perfect base to explore the Peak District and Derbyshire. Find out more about visiting our town here.

Visit Peak District & Derbyshire supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

Jo Dilley, Managing Director of Visit Peak District & Derbyshire and Matt Kitchin, Managing Director of Stagecoach Yorkshire

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Chesterfield Champions among the shortlist for Peak District, Derbyshire & Derby Tourism Awards

Chesterfield Champions, Matlock Farm Park and Peak Edge Hotel have been nominated as finalists for the 2024 Peak District, Derbyshire & Derby Tourism Awards.

The full shortlist has been revealed, showcasing excellence and outstanding achievement across the area’s tourism and hospitality sector.

Finalists have been announced in 14 awards categories celebrating the best of the local visitor economy, ranging from hotels, B&Bs and campsites to pubs, visitor attractions and unique experiences.

Matlock Farm Park has been shortlisted for a total of three awards, including the Accessible and Inclusive Tourism Award, Team of the Year, and Visitor Attraction of the Year.

Chesterfield’s Peak Edge Hotel has been nominated for the coveted Hotel of the Year award.

Shortlisted businesses will now go forward to the final round of independent judging before winners are revealed at a glittering awards ceremony at the Museum of Making in Derby on Thursday 7th March 2024.

Organised by Visit Peak District & Derbyshire, in collaboration with Visit Derby as the region’s official Local Visitor Economy Partnership (LVEP), the 2024 awards celebrate the success and resilience of tourism businesses whilst highlighting the sector’s vital contribution to the local economy.

The 2024 Peak District, Derbyshire & Derby Tourism Awards are sponsored by digital solutions company Destination Core and Derbyshire-based C W Sellors Fine Jewellery & Luxury Watches, who will be designing and handcrafting luxury bespoke awards for all Gold winners.

Following the awards ceremony, Gold winners in each of the 13 core categories will automatically progress onto the national VisitEngland Awards for Excellence 2024, which represent the highest accolades in English tourism.

Jo Dilley, Managing Director of Visit Peak District & Derbyshire, says: “The Peak District, Derbyshire & Derby Tourism Awards are a celebration of the passionate, hardworking and innovative businesses who continually raise the bar of our world-class tourism offer.

“Not only do the awards showcase the sheer quality of our tourism experiences to visitors from across the country, but they also serve as a timely reminder of the value of our visitor economy and the important role the industry plays in making the destination such a great place to live, work and visit.

“We’ve received a record number of applications this year and reaching this impressive lift of finalists is an achievement in itself. We look forward to celebrating with our finalists and partners at the awards ceremony in 2024.”

Peak District, Derbyshire and Derby Tourism Awards: The 2024 Shortlist

Accessible and Inclusive Tourism Award

  • Hoe Grange Holidays, Brassington
  • LEVEL Centre, Rowsley
  • Matlock Farm Park, Matlock

B&B and Guest House of the Year

  • The Coach House, Derby
  • Sheldon House, Monyash
  • Underleigh House B&B, Hope

Camping, Glamping and Holiday Park of the Year

  • Darwin Forest Lodges, Matlock
  • Longnor Wood Holiday Park, Longnor, nr Buxton
  • Rivendale Lodge Retreat, Ashbourne

Ethical, Responsible and Sustainable Tourism Award

  • Hoe Grange Holidays, Brassington
  • Manor House Farm Cottages, Bakewell
  • Pure Outdoor, Bamford

Experience of the Year

  • Great British Car Journey, Ambergate
  • Pub Tours Ltd, Darley Dale
  • Pure Outdoor, Bamford

Hotel of the Year

  • The Maynard, Grindleford
  • Peak Edge Hotel, Chesterfield
  • Wildhive Callow Hall, Ashbourne

New Tourism Business of the Year

  • The Bull I’ Th’ Thorn, nr Buxton
  • Muse Escapes Ltd, Buxton
  • Pub Tours Ltd, Darley Dale

Pub of the Year

  • The Blind Bull, Great Longstone
  • The George, Hathersage
  • The Prince of Wales, Baslow

Self Catering Accommodation of the Year

  • Hoe Grange Holidays, Brassington
  • Stainsborough Hall Ltd, Carsington
  • Waterside Barn, Bradbourne

Taste of the Peak District, Derbyshire & Derby Award

  • Fischer’s Baslow Hall, Baslow
  • The Maynard, Grindleford
  • The Patternmakers, Duffield

Team of the Year

  • The George, Hathersage
  • Matlock Farm Park, Matlock
  • Muse Escapes, Buxton

Tourism Young Achiever

  • Helena Smith Parucker, The Museum of Making
  • Steph Taylor, Atlantik Inns
  • Emma West, Longbow Bars and Restaurants

Unsung Hero

  • Adrian Gagea, Longbow Bars and Restaurants
  • Alan Hobson, The Old Original Bakewell Pudding Shop
  • Jane Redfern, Wildhive Callow Hall

Visitor Attraction of the Year

  • The Children’s Country House at Sudbury, Sudbury
  • Matlock Farm Park, Matlock
  • The Museum of Making, Derby

For more details see: https://www.visitpeakdistrict.com/industry/events/category/tourism-awards. Join the conversation on social media using #PDDDTourismAwards.

Peak Edge Hotel, Matlock Farm Park and Visit Peak District & Derbyshire support the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

Matlock Farm Park

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Luxury holiday lettings provider becomes latest patron of Visit Peak District & Derbyshire

A Peak District-based property management company specialising in luxury holiday lets and venues is the latest business to become an official patron of Visit Peak District & Derbyshire.

Coverland UK has joined a dedicated network of tourism-related businesses who share Visit Peak District & Derbyshire’s core aims to grow the visitor economy and promote the area as a world-class tourism destination.

As a patron, Coverland UK will support Visit Peak District & Derbyshire’s ongoing mission to increase visitor spend, extend the tourism season and boost overnight stays, whilst helping to grow the tourism sector in an inclusive, accessible and sustainable way.

Coverland UK has expertise in purchasing, developing and managing properties within the Peak District and Derbyshire. Last year, the company expanded its portfolio to include Beyond Venues, a luxury holiday lettings and venues provider.

The Beyond Venues portfolio currently includes the impressive Bleaklow Farm at Hassop, a 15-bedroom venue with panoramic views of the Peak District National Park, meticulously designed interiors and a Grand Barn ideal for special events, celebrations, business meetings and training days.

Beyond Venues also operates several smaller properties, sleeping six to eight guests, including The Carriage House at Ashford-in-the-Water, a picturesque cottage ideal for family holidays and weekends away with friends.

Delivering top-class service throughout the customer journey is at the heart of their business, and many guests return numerous times for both business and pleasure.

Visit Peak District & Derbyshire, together with Visit Derby, forms the Visit Peak District, Derbyshire & Derby Local Visitor Economy Partnership (LVEP). Developed and administered by national tourism body VisitEngland, the national portfolio of accredited LVEPs work locally and nationally on shared priorities and targets to grow the local visitor economy.

John Jarman, Property Director at Coverland UK, says: “Beyond Venues loves the Peak District so supporting Visit Peak District & Derbyshire as a patron is a no brainer for us. We think everyone should want to visit the area and we want to ensure the Peak District delivers beyond our guests’ expectations.

“Our beautiful homes are only a small part of what we offer; our local knowledge, amazing team and stunning settings all add together to create a truly unforgettable experience for those that stay with us.

“We are so excited by the growth of the Peak District and Derbyshire’s tourism and hospitality sector in recent years and can’t wait to share Visit Peak District & Derbyshire’s knowledge further with our guests.”

Jo Dilley, Managing Director of Visit Peak District & Derbyshire, says: “It’s excellent to welcome Coverland UK on board as our latest patrons, especially following the exciting addition of the Beyond Venues portfolio last year. Our beautiful landscapes, unique accommodation and warm welcome are what set the Peak District and Derbyshire apart as a destination, and Coverland UK are knowledgeable and experienced advocates for the tourism industry.

“Our patrons are a core network of organisations who want to see the visitor economy grow and prosper for the benefit of everyone. As well as maintaining our strong visitor offer, identifying new opportunities for growth – such as the meetings and incentives market – is fundamentally important to the sector’s future success.

“We look forward to working with Coverland UK and drawing on their expertise to help strengthen the Peak District and Derbyshire’s offer even further.”

Coverland UK joins existing patrons who are also part of Destination Chesterfield’s network of Chesterfield Champions:

Businesses interested in becoming a patron of Visit Peak District & Derbyshire should contact Lisa Woolhouse, Membership & Sales Manager, at lisa.woolhouse@visitpeakdistrict.com.

More information on Coverland UK can be found at www.coverlanduk.com. More information on Beyond Venues can be found at www.beyondvenues.co.uk.

Coverland UK and Visit Peak District & Derbyshire support the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

John Jarman, Property Director at Coverland UK, pictured with Jo Dilley, Managing Director of Visit Peak District & Derbyshire

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Chesterfield and Derbyshire producers showcased at 40th Chatsworth Country Fair

Some of Derbyshire’s finest makers and producers had the opportunity to showcase and sell their products to thousands of visitors at Chatsworth Country Fair (1-3 September 2023).

Over 50 local artisans were invited to exhibit in the ‘Derbyshire Makers Marquee’, hosted by Visit Peak District & Derbyshire in partnership with Derbyshire County Council, at one of England’s most spectacular annual outdoor celebrations.

Now in its fourth year, the Derbyshire Makers Marquee aims to support the growth of small, independent artists and producers by helping them to reach new audiences.

Visitors to the marquee had the chance to sample and buy quality items ranging from arts, crafts, jewellery and homeware to photography and fine food and drink – all produced in Derbyshire.

Chesterfield exhibitors included Hogg Norton, an award-winning producer of alcoholic fruit liqueurs, The Original Paper Starlights, whose colourful handmade lanterns decorated the marquee, and Cup & Saucer, an independent tea blender.

Chatsworth celebrated its 40th Country Fair with three action-packed days of entertainment including thrilling grand ring displays, inspirational cookery demonstrations, interactive rural crafts and traditional country pursuits.

Chesterfield’s Casa Hotel was also involved at the event, with their renowned chefs providing cookery demonstrations to the crowd alongside the nation’s top culinary talents.

Jo Dilley, Managing Director of Visit Peak District & Derbyshire, said: “It’s been fantastic to see so many artisans and craftspeople embracing the chance to come together to showcase the high quality products made here in Derbyshire.

“As well as being very popular with visitors, thanks to support from Derbyshire County Council, the Derbyshire Makers Marquee also gave independent producers the chance to exhibit at a nationally-renowned, large-scale event – fuelling their growth and helping them to reach new audiences.”

Mike Norton of Hogg Norton Fruit Liqueurs, based in Chesterfield, said: “Having a stall in the Derbyshire Makers Marquee at such a prestigious event such as Chatsworth Country Fair was such a privilege. Being able to showcase our products to thousands of visitors and potential new customers with our liqueurs that are produced in Derbyshire, with fruit from Derbyshire, literally a few miles from Chatsworth House, gives us brand exposure that we could not achieve on our own.

“Also, being with so many amazing producers from across Derbyshire and the Peak District gave us an opportunity to work with new partners and grow our product offering.”

Hogg Norton – Mike Norton displaying products at Chatsworth Country Fair

Mike Norton displaying Hogg Norton products at Chatsworth Country Fair 2023 – Image by Visit Peak District & Derbyshire.

William and Laura Burlington said: “Derbyshire is blessed with a wealth of extraordinarily talented artisan makers, artists and craftspeople and we’re delighted to be able to celebrate their skill and creativity with a broad audience through the Derbyshire Makers Marquee at the Chatsworth Country Fair.”

Councillor Simon Spencer, Deputy Leader of Derbyshire County Council, said: “We’re proud to promote small local businesses and value the contribution Derbyshire producers make to the local economy.

“The Derbyshire Makers Marquee provides independent artists and producers with a fantastic platform to display their skills and reach new audiences and I’m pleased we were able to support it.”

Visit Peak District & Derbyshire, Hogg Norton and Casa Hotel support the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

Celebrating local producers in the Derbyshire Makers Marquee at Chatsworth Country Fair 2023

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Local producers encouraged to exhibit at Chatsworth Country Fair

The popular Chatsworth Country Fair is set to return this summer, and producers, artisans and craftspeople based in Chesterfield and Derbyshire are being encouraged to showcase their products at the event.

Visit Peak District & Derbyshire, in partnership with Derbyshire County Council, is inviting local producers to apply for a place in the ‘Derbyshire Makers’ Marketplace’ at one of England’s most spectacular annual outdoor celebrations.

Held at Chatsworth from 1st to 3rd September 2023, Chatsworth Country Fair showcases the best in traditional, British country pursuits, with thrilling showground entertainment, quality trade stands and fun for all the family.

Derbyshire producers can register an interest in exhibiting in the Derbyshire Makers’ Marketplace at the event, which will celebrate the fantastic variety of quality products made in the county, ranging from arts, crafts and homeware to fine food and drink.

The opportunity is open to small and medium-sized businesses based in Derbyshire and is part financially supported by Derbyshire County Council.

Derbyshire-based businesses can apply for a place in the Derbyshire Makers’ Marketplace using the following link: https://VPDDCCF23.eventbrite.co.uk

Applications close at 23:59 on Sunday 14th May 2023. Stalls provided to successful applicants will be subject to a charge of £150 plus VAT per business.

Leader of Derbyshire County Council Councillor Barry Lewis said: “Derbyshire has a wealth of quality local produce, artisan makers and skilled craftspeople and it’s great to be able to shine the spotlight on all they have to offer at Chatsworth Country Fair this year.

“The fair attracts thousands of visitors from near and far and is a great platform for local businesses to expand their customers base as well as flying the flag for Derbyshire makers.”

Jo Dilley, Managing Director of Visit Peak District & Derbyshire, says: “We’re delighted to offer Derbyshire producers the opportunity to showcase and sell their products and services to thousands of potential customers from across the UK at Chatsworth Country Fair this summer.

“The marketplace is a celebration of local talent, showcasing the wealth of quality products made in Derbyshire, and offers a great opportunity for independent makers to exhibit at a large national event thanks to support from Derbyshire County Council. Good luck to everyone who applies!”

Home fragrance producer 022 Chatsworth Country Fair

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Derbyshire tourism organisations receive new national accreditation

The two organisations responsible for leading on the promotion, marketing and development of the visitor economy in the Peak District, Derbyshire and Derby have formed a partnership that has been recognised by VisitEngland – in a government programme to establish a new structure for the tourism industry.

Visit Peak District & Derbyshire and Visit Derby have come together as Visit Peak District, Derbyshire and Derby to receive official Local Visitor Economy Partnership (LVEP) status from VisitEngland.

The LVEP programme is a new national portfolio of strategic and high-performing tourism bodies that work in collaboration with local, regional and national stakeholders on shared priorities to support and grow the visitor economy.

LVEP accreditation recognises tourism bodies that can play a critical role in place-shaping, providing effective leadership and management of their destination and ensuring the area is inclusive, accessible and sustainable for visitors both nationally and internationally.

The creation of LVEPs was part of the UK Government’s response to the recommendations of ‘The De Bois Review’, to reshape destination management across England, reducing fragmentation and bringing coherence to its tourism landscape.

As well as a nationally recognised official status, LVEPs will also be able to access expert advice, dedicated toolkits and training programmes from VisitBritain/VisitEngland in areas ranging from distribution, accessibility and sustainability to business support and marketing.

Importantly, LVEPs will also be able to bid for Government funding streams to support the growth of the visitor economy in their area.

Visit Peak District, Derbyshire and Derby has joined the LVEP programme as one of 12 new partnerships alongside Marketing Cheshire, Experience Oxfordshire, Cornwall and the Isles of Scilly, Visit Hull and East Yorkshire, Visit West, Marketing Manchester, Visit Hertfordshire, Visit Kent, Liverpool City Region, Cumbria Tourism, and Birmingham, Solihull and the Black Country.

Jo Dilley, Managing Director of Visit Peak District & Derbyshire says: “Receiving Local Visitor Economy Partnership status is fantastic news for the Peak District, Derbyshire and Derby. Not only does this official accreditation reflect the effectiveness of our strategic approach to growing the county’s visitor economy, but the wide-ranging support we offer to tourism businesses.

“Great destinations are great places to live, work and visit and it’s essential that we work collaboratively to develop our offer and secure further investment. We are very proud to be at the forefront of delivering the ambitions of the De Bois review and welcome the role that we can play in driving forward change, working closely with our partners and local authorities.

“Having this official status will help us grow our visitor economy further, and will ensure the Peak District, Derbyshire and Derby continues to be a compelling destination for both domestic and international visitors.”

Derbyshire County Council Leader Councillor Barry Lewis said: “We strongly backed this LVEP application and to hear it has been successful is wonderful news which will be welcomed by everyone involved in the county’s tourism sector.

“We already have a thriving tourism industry and strong local visitor economy but this will provide a huge boost to the excellent work that is already being carried out by all the partners involved, who continue to attract millions of visitors to our beautiful and varied county from across the country and much further afield.

“The national recognition will lead to more collaborative working locally, regionally and nationally, better access to extra funding and expert advice on hand from VisitBritain/VisitEngland, ensuring every opportunity can be taken to support, promote and grow this valuable sector which benefits so many.”

VisitEngland Director Andrew Stokes said: “VisitEngland is delighted to welcome onto the programme the 12 new LVEPs, who will play a central role in transforming the visitor economy in England in an inclusive, accessible and sustainable way. Ensuring we have the right national and local infrastructure in place to grow our visitor economy will ensure England continues to be a compelling destination, for both domestic and international visitors, for years to come.

“We look forward to working in collaboration with the LVEPs, providing ongoing support including a team of dedicated VisitEngland regional development leads. LVEPs will also have access to resources and guidance from VisitBritain/VisitEngland in areas including product distribution, business support, bidding for funding and marketing.”

VisitEngland welcomed the first three LVEPs, NewcastleGateshead Initiative, Visit County Durham and Visit Northumberland, into the programme earlier this year. They form the pilot Destination Development Partnership (DDP) in the North East of England, led by NewcastleGateshead Initiative, first announced by the UK Government in November 2022. The pilot is a valuable opportunity to prove the DDP concept and the impact the model can have on growing the visitor economy, strengthening the case for future funding.

Visit Peak District & Derbyshire and Visit Derby will work closely with VisitEngland during the LVEP set-up process and beyond, with ongoing support from a dedicated VisitEngland regional development lead.

staying tourists

 

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Success for Casa Hotel, Peak Edge Hotel and Matlock Farm Park at Peak District & Derbyshire Tourism Awards 2023

North Derbyshire businesses Casa Hotel, Peak Edge Hotel and Matlock Farm Park are all celebrating, after picking up ‘gold’ accolades at the Peak District & Derbyshire Tourism Awards 2023.

The awards culminated in a glittering awards ceremony attended by 180 people at Casa Hotel in Chesterfield on Thursday 2nd March.

Some of the area’s finest visitor attractions, experiences, pubs, restaurants and accommodation providers were amongst those recognised at the awards, designed to showcase excellence and outstanding achievement across the area’s tourism and hospitality sector.

Organised for the third year by Visit Peak District & Derbyshire, with support from the European Regional Development Fund, this year’s awards celebrated the success and resilience of tourism businesses whilst highlighting the sector’s valuable contribution to the local economy.

The Peak District & Derbyshire Tourism Awards 2023 were hotly contested and finalists progressed through shortlisting, mystery shopping and a rigorous judging process by an independent panel of experts.

Finalists, guests and partners enjoyed a drinks reception sponsored by Global Brands followed by a three-course formal dinner in the stunning surroundings of Casa Hotel’s Barcelona Suite.

Sir Richard FitzHerbert Bt, Chair of Visit Peak District & Derbyshire, opened proceedings saying: “I am delighted to be here to celebrate with you all and to help the Visit Peak District & Derbyshire team champion the very best of the county’s tourism and hospitality businesses.

“I have learnt through my involvement with Visit Peak District & Derbyshire that we each have our own businesses, our own challenges and our own opportunities for growth but when we work together, we can, and we do achieve so much more.”

Host Andy Miller compered the event as Gold, Silver and Bronze award winners were revealed. Gold winners were each presented with hand-crafted awards, designed and made by Derbyshire-based C W Sellors Fine Jewellery & Luxury Watches, whilst Silver and Bronze winners each received a certificate identifying them as one of the finest tourism businesses in the area.

In a further boost, Gold winners in each of the 13 core categories will now progress onto the national VisitEngland Awards for Excellence 2023, which represent the highest accolades in English tourism.

Jo Dilley, Managing Director of Visit Peak District & Derbyshire, said: “The Peak District & Derbyshire Tourism Awards are a celebration of all that’s great about the tourism industry locally, and recognise its vital importance to the economy as well as the hard work, talent and dedication of those who work in this important sector.

“The quality and diversity of our tourism offer is immense and, in light of the many difficulties faced by the industry over the past three years, we should be tremendously proud of not only our award-winners, but of all our finalists. They have shown adaptability, innovation, and commitment to delivering world-class experiences to visitors day in, day out and help make the Peak District and Derbyshire such a fantastic place to live, work and visit. Congratulations everyone!”

Full list of finalists and winners at the Peak District & Derbyshire Tourism Awards 2023:

Accessible and Inclusive Tourism Award

  • GOLD: Matlock Farm Park, Matlock
  • Silver: Croft Bungalow Accessible Holiday Let, Birchover
  • Bronze: LEVEL Centre, Rowsley

B&B and Guest House of the Year

  • GOLD: Grendon Bed & Breakfast, Buxton
  • Silver: Sheldon House, Monyash

Camping, Glamping and Holiday Park of the Year

  • GOLD: Upper Hurst Farm, Hartington
  • Silver: Landal Darwin Forest, Matlock
  • Bronze: Rivendale Lodge Retreat, Ashbourne

Ethical, Responsible and Sustainable Tourism Award

  • GOLD: Pure Outdoor
  • Silver: myGuidedWalks
  • Bronze: Landal Darwin Forest, Matlock

Experience of the Year

  • GOLD: myGuidedWalks
  • Silver: Pendragon Project Team Adventures
  • Bronze: Pure Outdoor

Hotel of the Year

  • GOLD: Wildhive Callow Hall, near Ashbourne
  • Silver: Peak Edge Hotel, Chesterfield
  • Bronze: The Maynard, Grindleford

New Tourism Business Award

  • GOLD: Great British Car Journey, Ambergate
  • Silver: Buxton Crescent Heritage Experience, Buxton
  • Bronze: The George, Hathersage

Pub of the Year

  • GOLD: The Blind Bull, Little Hucklow
  • Silver: The Scotsman’s Pack Country Inn, Hathersage
  • Bronze: The George, Hathersage

Resilience & Innovation Award

  • GOLD: Casa Hotel, Chesterfield
  • Silver: Rivendale Lodge Retreat, Ashbourne

Self-Catering Accommodation of the Year

  • GOLD: The Water Mill, Bradbourne
  • Silver: Wheeldon Trees Cottages, Earl Sterndale
  • Bronze: Tissington Ford Barn, Bradbourne

Taste of the Peak District & Derbyshire Award

  • GOLD: Red Lion Restaurant at Peak Edge Hotel, Chesterfield
  • Silver: The Maynard, Grindleford
  • Bronze: The Old Original Bakewell Pudding Shop, Bakewell

Team of the Year

  • GOLD: The Maynard Team
  • Silver: Creswell Crags Learning Team
  • Bronze: Hattersley Wines

Tourism Young Achiever Award

  • GOLD: Josh Butler, Longbow Bars and Restaurants
  • Silver: Courtney Charlton, The Old Original Bakewell Pudding Shop
  • Bronze: Hollie Fentem, Rivendale Lodge Retreat

Unsung Hero

  • GOLD: Soraya Ferrer, The Maynard
  • Silver: Gavin Moy, Pure Outdoor
  • Bronze: Martin Firth, Rivendale Lodge Retreat

Visitor Attraction of the Year

  • GOLD: Matlock Farm Park
  • Silver: Heights of Abraham, Matlock Bath
  • Bronze: Thornbridge Estate, Bakewell

Casa Hotel, Peak Edge Hotel, Matlock Farm Park and Visit Peak District & Derbyshire support the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

Gold winners at the 2023 Peak District & Derbyshire Tourism Awards

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Derbyshire and the Peak District promoted to the world at major travel events

Derbyshire and the Peak District has been promoted to the world at three major travel events last week.

Visit Peak District & Derbyshire promoted the delights of the destination to thousands of consumers and travel trade buyers at events in Dublin and London to showcase the area’s tourism offer.

As international travel begins to increase, the area’s official destination management organisation has been working hard to keep the Peak District and Derbyshire front and centre in the minds of potential visitors and the world’s leading travel trade operators.

Visit Peak District & Derbyshire showcased the destination to an estimated 40,000 visitors at Ireland’s biggest annual travel exhibition, the Holiday World Show, in Dublin and also met with key international travel trade representatives at VisitBritain’s Showcase Britain event and the Britain & Ireland Marketplace, both held in London.

While capturing demand from the rise in domestic staycations has been a key part of their recovery marketing efforts, keeping international markets warm has been just as important, and the Holiday World Show (27th-29th January) was the first large-scale opportunity the organisation has had since the pandemic to promote the Peak District and Derbyshire to overseas visitors and travel trade buyers.

Visitors to the Visit Peak District & Derbyshire stand were given information on the destination’s vibrant tourism offer and had the chance to taste quality local produce with whisky samples from Ambergate-based White Peak Distillery. Visitors also had the opportunity to win tickets to Chatsworth, an iconic cultural attraction for international tourists.

In a further boost, Visit Peak District & Derbyshire promoted the destination to international travel trade representatives at VisitBritain’s Showcase Britain event on 26th January before meeting with overseas tour operators and travel trade buyers at the Britain & Ireland Marketplace, in partnership with UKinbound and the European Tour Operators Association (EOTA), on 27th January.

The events provided a valuable opportunity to forge new relationships with key travel trade decision makers and promote bookable product – ranging from group accommodation to sustainable experiences – to hundreds of international buyers.

Jo Dilley, Managing Director of Visit Peak District & Derbyshire, says: “Increasing international travel to the Peak District and Derbyshire is crucial for the recovery and growth of the visitor economy. Being part of these important face-to-face events helps showcase the area as a world-class destination for both international visitors and key travel trade buyers, inspiring visits from overseas markets which are continuing to build their confidence about returning to the UK again.

“There are lots of potential opportunities for the area to benefit from some big events happening in 2023, with international visitors expected to take a keen interest in both the Eurovision Song Contest in Liverpool and King Charles III’s Coronation, which gives us plenty of reasons to shout about the Peak District and Derbyshire as a must-visit holiday destination.”

Hot on the heels of these successful events, the organisation is also registered to attend VisitBritain’s flagship event ExploreGB, which brings together hand-picked international buyers from over 30 markets and the best of the UK travel trade.

Visit Peak District & Derbyshire’s work to increase international visitor numbers is in line with its key aims to drive visitor spend, boost overnight stays, and extend the tourism season.

Inbound tourism has been identified as a key driver of recovery and economic growth and VisitBritain predicts international visits to the UK will total 35.1 million in 2023 (86% of 2019 levels), with a spend of £29.5 billion (104% of 2019 levels).

Visit Peak District & Derbyshire is a committed member of UKinbound, a trade organisation that represents the UK’s inbound tourism sector. Tourism businesses interested in working with the travel trade should contact industry@visitpeakdistrict.com.

Peak District and Derbyshire promoted in London and Dublin

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