visitor economy

Visitor Economy businesses encouraged to apply for grants of up to £2,000

Visitor economy businesses based in Derbyshire are encouraged to apply for grants of up to £2,000 to enable them to adapt, recover and rebuild in response to the pandemic.

Marketing Peak District & Derbyshire, the area’s official destination management organisation, is offering grants to help local tourism and hospitality businesses respond to new consumer trends and changes in visitor behaviour.

Business grants are available to help small and medium sized businesses invest in valuable digital assets such as online booking systems, updated websites and cashless payment facilities.

Grants are also available to support the purchase of bike-friendly facilities, such as secure cycle storage, and accessible facilities to help local businesses cater for visitors with additional access needs.

The business grants programme is funded by Marketing Peak District & Derbyshire’s European Regional Development Fund (ERDF) project, which supports business growth and development. Phase II of the project has provided over £80,000 of business grant funding to 28 Derbyshire businesses since 2019.

Business grants of up to £2,000 are available in the following areas:

  • Digitalisation – e.g. an upgraded business website incorporating an online booking system, or a digital point of sale system.
  • Accessibility – e.g. accessible equipment such as ramps, hearing loops and signage for people with additional access needs.
  • Cycling – e.g. secure cycle storage and cycle maintenance equipment for visitor use.
  • Internationalisation – e.g. website translation and the implementation of cashless payment facilities to encourage international visitors.

The deadline for businesses to register their interest for a business grant is Monday 12th September 2022.

Businesses can find out more and register interest for a grant by visiting: https://MPDD-Business-Grant-Scheme.eventbrite.co.uk

Lindsay Rae, Deputy Director and Head of Industry Engagement at Marketing Peak District & Derbyshire, said: “Our ERDF business grants programme has already been very successful, helping Derbyshire visitor economy businesses to grow, innovate and reach new markets.

“Now, as the industry recovers from the pandemic, we’re renewing calls for local businesses to register their interest for a grant to enable them to adapt and rebuild. These grants can help businesses respond to new consumer trends by investing in online booking facilities, updated websites and cycle facilities to support sustainable tourism.

“We expect to receive a large number of enquiries, so we urge eligible businesses to register their interest as soon as possible.”

Businesses applying for the grant funding must meet the following eligibility requirements:

  • Be part of the visitor economy
  • Located in Derbyshire
  • Less than 250 employees
  • Trading for more than 12 months
  • Have a business bank account

Successful applicants will receive a 50% grant towards the cost of the overall project, with a minimum grant contribution being £1,000 and the maximum grant contribution being £2,000.

Marketing Peak District and Derbyshire supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 200 organisations across Chesterfield and North Derbyshire.

Posted in About Chesterfield, Business, Development, Home, UncategorisedTagged in , , , , ,

The Visitor Economy: a sector with a growing number of career opportunities

Chesterfield not only attracts local residents, but also visitors from further afield. Visitors spend in 2019 had generated an estimated £203 million into the visitor economy and supported over 2,347 jobs in the local area.

To help you understand what a career in visitor economy is like, we spoke to current and former apprentices who currently work within Chesterfield’s leisure, hospitality, and retail sectors.

What’s it like working in visitor economy?

A career in the visitor economy can be exciting due to the diverse range of job roles on offer. You could find yourself working in events, hospitality, accommodation, tourist services, visitor attraction and much more.

Meet Brandon Howard, a Level 4 Marketing Executive apprentice at Vicar Lane Shopping Centre. Working in marketing is usually about promoting and selling a product or service, but in visitor economy it’s all about selling and promoting a place for people to come and visit.

Vicar Lane Big Screen

Brandon said: “I enjoy working in the visitor attraction sector, as it’s really fulfilling organising events that benefits lots of local people and businesses, as well as visitors from further afield. I like being in such an open and varied environment with something different always going on.

My apprenticeship is a nice mixture between learning and working and I feel like I’m helping the company, as well as my own career progression, move forward. I would definitely recommend an apprenticeship to others looking to take a similar career path to me. Apprenticeships are a great steppingstone to bright futures.”

Apprenticeships offer a fantastic progression route

Venues in Chesterfield such as the Pomegranate and Winding Wheel theatres host a range of musicals, stand-up comedy, music concerts and other productions, meaning they attract regional audiences and play an important role in our visitor economy.

Winding-Wheel

Jack Floyd, Senior Technician for Chesterfield Venues, completed a level 3 apprenticeship in Leadership and Management and explains why an apprenticeship offers a fantastic progression route.

Jack said: “An apprenticeship in leadership and management has allowed me to take the specialist knowledge gained throughout my career and properly apply it in leadership situations. I hope to take the skills I have learned and use them to progress into technical or venue management.”

You can discover more about becoming an apprentice here: https://www.chesterfield.co.uk/apprenticeships/become-an-apprentice-in-chesterfield/

Develop transferable skills working in hospitality

Lucy Bacon, Assistant Marketing Manager of the Casa Hotel Group, demonstrates how working in hospitality helps you gain transferable skills which can be applied to other career opportunities.

Cocina Restaurant (002)

Lucy explained: “I started out at Casa Hotel working part time, alongside my school studies, in the Cocina Restaurant. This gave me a great base of transferable skills to grow on! I was able to work quickly and efficiently, think on my feet and was confident in speaking to all manner of guests. My journey in Cocina then quickly moved from part time to full time, and from Food and Beverage Attendant to Restaurant Supervisor. In my more senior position, I supported the restaurant team through busy service, communicated well with our Chefs, and dealt with any issues which may arise.

After some time developing my food and beverage knowledge further, I began to take interest in the Marketing of our products and services both for the Restaurant and the Hotel as a whole. The Management team here at Casa gave me the opportunity and support to gain my qualification in Marketing as well as move over fully into the Marketing of both Casa and Peak Edge. I am now the proud Assistant Marketing Manager of the Casa Hotel Group and am grateful of the opportunities I have been given whilst working in the Hospitality Industry.”

Fancy a career working in the visitor economy?

The visitor economy in Chesterfield is expected to see a significant boost from a number of planned developments across the borough and will create further job offers in the local area, creating even more career opportunities

You can use our search tool to browse the hundreds of apprenticeship vacancies currently available in and around Chesterfield: https://www.chesterfield.co.uk/apprenticeships/become-an-apprentice-in-chesterfield/find-an-apprenticeship-in-chesterfield/

Posted in Apprentice Town, Blog, Made in ChesterfieldTagged in , , , , ,

Chesterfield Escape Rooms celebrates official opening

Chesterfield Escape Rooms has officially opened to the public, after the highly-anticipated visitor attraction was given the green light by the easing of covid-19 restrictions.

There are a number of games to choose from at the venue, with the aim of solving the puzzles and escaping the room before the time runs out.

An official ribbon cutting was carried out on Monday (17th May) by Chesterfield’s mayor, Cllr Glenys Falconer who enjoyed a game of ‘Rob The Bank’ during her visit.

Nick Hogan, owner of Chesterfield Escape Rooms said: “It’s been a few months in the planning but it has finally happened, we’re open for business! Our original objective was to put a smile back on the face of Chesterfield and give the town centre a new focus and I think we have achieved it.

“We are only small cog in the amazing amount of positive activity taking place around the town, but nevertheless the feedback we are getting from the games is fantastic.”

The Escape Rooms now employs 15 staff on a mixture of permanent, Kickstart and casual contracts. They are all trained to ensure customers feel safe and enjoy their experience.

Nick continued: “What i have loved so far is watching teams from the Games Masters area, having fun. To see people together, smiling, laughing, joking and having fun has made the setting up of the business worthwhile. Our social reviews on trip advisor, Facebook and Google have been unbelievable and testament to the pride and hard work that all of the team put in to each game.”

“So many people i have spoken to have advised they have never played or even considered playing an escape room but have decided to support the business and give it a go. The very same people are the ones I love watching the most. One lady, who, in reception asked lots of questions due to her lack of understanding, was seen doing a full on fist pump when she solved her first clue!!”

“We really want our customers to embrace our different themes and experience all of the games and wow are some of them competitive! We have launched a set of monthly leader boards which are advertised in reception, starting the concept of being an ‘Escape Room Legend’ to get into our all-time Hall of Fame! A player must have successfully completed all three games to enter!”

To find out more about Chesterfield Escape Rooms and book your visit, head to http://www.chesterfieldescaperooms.co.uk/ or email info@chesterfieldescaperooms.co.uk

Chesterfield Escape Rooms supports the marketing and economic growth of the town through Chesterfield Champions, a network of over 180 organisations across Chesterfield and North Derbyshire.

Posted in About Chesterfield, Business, Celebrate Chesterfield, Development, Featured, Home, Leisure, Uncategorised, VisitingTagged in , , , , , , , ,

Digitalisation Grants of up to £10,000 available for Derbyshire visitor economy businesses

Visitor economy businesses based in Derbyshire are being encouraged to apply for digitalisation grants of up to £10,000 to enable them to adapt, recover and rebuild in response to the coronavirus pandemic.

Marketing Peak District & Derbyshire is offering business grants to support the development of valuable digital assets such as online booking systems, updated websites and cashless payment facilities to help businesses respond to changes in consumer behaviour.

The grants programme is part of Marketing Peak District & Derbyshire’s European Regional Development Fund project, which has been updated to reflect new business needs that have emerged as a result of Covid-19.

Alongside digitalisation, grants of £1,000 to £10,000 are also available in the following areas:

  • Accessibility – e.g. accessible equipment and facilities for people with disabilities.
  • Cycling – e.g. secure cycle storage and maintenance equipment for use by visitors.
  • Internationalisation – e.g. website translation or the implementation of online booking/cashless payment systems to encourage international visitors.

Jo Dilley, Managing Director of Marketing Peak District & Derbyshire, the area’s official tourist board, said: “We’re delighted to be able to offer these valuable business grants through our European Regional Development Fund project. Derbyshire’s tourism industry is facing some of its biggest-ever challenges and this funding will play a key role in helping businesses to adapt and diversify in response to new consumer trends.

“Digital assets such as cashless payment systems and online booking facilities are going to be vital in driving the sector’s recovery and helping businesses to get back on their feet. We’ve already received a huge amount of interest and we’re urging eligible businesses to get their applications in as soon as possible.”

Businesses applying for the funding must meet the following criteria:

  • Be part of the visitor economy, including sole traders, partnerships and limited companies.
  • Be located in Derbyshire.
  • Have less than 250 employees.
  • Have been trading for more than 12 months.
  • Have a business bank account.

Successful applicants will receive a 50% grant towards the cost of the overall project, with a minimum 50% grant contribution being £1,000 and the maximum £10,000.
To find out more and to register interest for a grant visit: https://mpddbusinessgrantscheme.eventbrite.co.uk.

Posted in About Chesterfield, Business, Destination Chesterfield, Development, Home, UncategorisedTagged in , , , , , ,